IBQ unveils new brand identity for award-winning Private Banking

The International Bank of Qatar (ibq), one of the leading providers of financial services in Qatar, announced today the re-launch of its private banking brand identity, unveiling its new private banking logo. The rebrand initiative reinforces ibq’s ongoing transformation to remain the customer–centric and expertise-led financial organization in Qatar.

With a market leading, comprehensive suite of banking and wealth management products and services as well as access to National Bank of Kuwait’s regional and international reach, ibq Private Banking has maintained its position as a leading Qatari bank. It’s long-standing legacy within the local high net worth community dates back to the early beginnings of the bank in 1956 as Qatar’s first private bank.

Jabra Ghandour, Managing Director of ibq commented: “ibq was initially established in 1956 as the private bank of Qatar. Since this time, we have continued to build on this legacy, bringing to the market a unique combination of tradition, innovation and most importantly prudence in portfolio management. We have developed enduring and long lasting relationships with our clients for more than five decades, making us perfectly positioned to help our clients meet their financial and wealth management objectives by offering them access to a global network and high-quality advisory services from a truly trusted and reliable partner.”

“Our Private Bank is renowned for its commitment and dedication to serve the best interests of our clients and the new identity reflects this. We provide confidential and customised banking and investment services, combined with deep-rooted market knowledge and international experience. Our partnership with National Bank of Kuwait (NBK) provides unrivalled access to a regional and international network, offering day to day banking, wealth management, real estate financing, investment and Swiss private banking. This ensures that our Qatar-based clients receive the best possible support and advice wherever they are in the world with complete confidentiality, integrity and privacy.” Mr Ghandour added.

Chaouki Daher, Head of Private Banking at ibq also commented on the launch: “Our new brand identity for Private Banking is driven by our client-oriented value proposition, recognising the need to provide them with a differentiated client experience at all levels. Our strong understanding of the needs of our clients, our proven wealth management expertise across generations, product innovation and tailor-made services underline this commitment.”

“The global investment landscape is changing daily but our commitment to a solid and sustained performance is not. Our guiding principles rely on providing true, long-term value to our clients and up-to-date perspectives as well as a well-measured, cautious approach to risk and due diligence. We want to help our clients make informed decisions and build their wealth in line with their expectations within a risk-controlled environment.” Daher concluded.

In February of this year, ibq was awarded the “Best Private Banking Services in Qatar” for 2012 by UK’s Euromoney Magazine. The award is a confirmation of ibq’s excellence service quality, and leadership in the country.